Sukhi Mattu | Style Consultant
I recently collaborated with personal stylist Sukhi Mattu to bring her brand vision to life. This project involved defining her positioning, creating a sleek logo, developing a cohesive brand identity, and designing a visually stunning, user-friendly website. Focused on her unique offerings in the U.K. and U.A.E., the site highlights her services with an elegant, professional touch.
Brand Positioning Strategy
Brand Identity
Website Design
Social Media Templates
SERVICES
Brand Positioning Strategy
During the discovery stage, we identified that her initial brand name “Styled by Suki” felt too generic in a market saturated with similar names. By choosing her full name, Sukhi Mattu, we created a more personal and authentic brand, highlighting her individuality and elevating her image in the competitive fashion industry. We added the baseline "Style Consultant" underneath to make it clear what she offers immediately, which is crucial for building recognition as she launches her business. The name and baseline together helped create a professional and authentic brand that stands out. This strategy helped separate her from the crowd, ensuring long-term brand growth.
Brand Identity
We chose a sophisticated color palette with neutral tones and subtle accents to create an elegant, timeless look. The neutral palette not only conveys luxury but was also selected to avoid clashing with the various outfits Sukhi showcases on her Instagram and to clients. The fonts were carefully chosen to blend modern sans-serif for readability with classic serif fonts for a refined touch. Together, these elements reinforce her premium services and create a cohesive, high-end brand identity, speaking to luxury-seeking clients while maintaining trust and sophistication.
Website Design
The website design emphasizes clean visuals and intuitive navigation, creating a seamless user experience that aligns with Sukhi’s personal styling services. We chose a minimalist aesthetic to keep the focus on her expertise, letting her work speak for itself. The layouts were designed to balance elegance and functionality, making her services easy to understand and accessible. Strategic call-to-action buttons were placed thoughtfully to guide users smoothly toward booking consultations, aligning with her goal of converting visitors into clients. The overall design reflects her professional expertise while maintaining a stylish, modern feel.
CREDITS
Photography / Laura Jenkinson Photography @laura_jenkinson_photography
KIND WORDS FROM SUKHI
“Laura has been nothing but thorough and professional throughout the entire process.”
“I highly recommend Laura. From our initial contact to bringing my vision to life through the brand identity, she has demonstrated thoroughness and professionalism throughout the entire process.”
SUKHI MATTU — STYLE CONSULTANT